Search Accounts For Over 50% on Online Marketing
December 15th, 2008
source: MarketingSherpa: Search Marketing Guide For 2009
Despite the downturn in the world economy, search budgets continue to rise. It is estimated that in 2008, US search spend will increase 27% to $16.5 billion. International search continues to grow as well,rising to $11.9 billion. While the US is in an economy downturn, a staggering 80% of advertisers say that they are either making no change or increasing their budgets. This clearly states the fact that search continues to be the most efficient marketing tactic, and companies are focusing on their best tactics.
Technorati Tags: SEM, search engine marketing, internet marketing