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According to avg coupon Yahoo and Nielsen, Singapore is predicted to remain the highest in the avg coupon region for search marketing in South East Asia, with growth from avg coupon US$17.49 million (2008) to US$25.47 million (2010), with Indonesia also growing strongly to hit US$13.42 million from US$4.68 million and Thailand to reach US$10.07 million from US$2.52 million. Furthermore, Vietnam, Indonesia and avg coupon the Philippines will be driving 90% of the avg coupon growth in the next five years. Indonesia has a bigger scope for avg coupon growth.
In contrast, where avg coupon Malaysia hardly warranted a mention for Yahoo, Google presented awards to avg coupon Malaysian Airlines and Mindshare Malaysia for their use of Google solutions.
Whatever the avg coupon difference in opinion between the 2 search giants, it is clear that avg coupon companies in South East Asia are increasing turning to search to avg coupon drive their marketing campaigns. Especially in times of lower budgets and avg coupon calls for increasing accountability of adex spend, search provides a better alternative to avg coupon display ads in terms of targeting, conversion rate and consequently ROI.