Search Engine Marketing vs Print: Where is the Tipping Point
I feel like an evangelist preaching to audience of disbelievers everytime I talk to someone about how Adwords can be an effective marketing media for their business. In fact the whole concept of using a trackable and targeted media to improve return on investment seems completely alien.
That’s why last week it fely like I was breathing fresh mountain air insteading choking on fumes of green house gases. I was in Tokyo where I met with an old friend John Moore from revs.jp. Japan like the USA and Japan has reached a point where advertising without a clear ROI is now unacceptable. Perhaps it is also a sign of the hard economic times we live in today that advertisers want more bang for their buck and also the assurance of its effectiveness.
Here in sunny Malaysia, we still seem to be a stage of denial. Let’s just keep doing what we have been doing for the past decades. Don’t get me wrong. I don’t believe that Google Adwords is the ONLY media. I do believe that it should be a much larger part of the overall marketing mix than it currently commands.
I guess it’s only a function of time before those that control the marketing budgets realise the obvious. And when they do, experience has shown as that there will be a surge of advertisers jumping on the bandwagon
Yes. Lemmings are still not extinct. (For those puzzelled by this word: a lemming is a animal that sociological behaviour is to jump off a cliff together.)
So when will we reach this tipping point? Let’s see…… where’s is my crystal ball….
I think it’s going to be very soon. More and more companies I speak to see a need to expand their campaigns online and online is where search marketing is the undisputed leader. Once they experience serach marketing like Adwords first hand it will be hard to return the ways of yesteryear.
That’s just evolution!