The Social Media Advertisers Wish lLst
December 29th, 2008
Excerpts from eMarketer:
For marketers, the key benefit of social media marketing is connecting with consumers. Among executives surveyed by the Marketing Executives Networking Group (MENG), 85.4% cited customer engagement as the main benefit of social media marketing, followed by direct customer communications (65%), speedy feedback/results (59.9%) and learning customer preferences (59.1%).
Brand building and reach—two terms typically associated with advertising—fell much lower on the list, at 48.2% and 37.2% of respondents, respectively.